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Research papers

Proving radio works

This paper illustrates the importance of effective radio advertising research and the dangers associated with using inappropriate research methods.. An effective research method is described using case histories to s how how this has successfully...

Catalogue: ESOMAR/ARF Seminar 1999: Radio On The World Stage
Authors: Jackie Squires, Andy Carter
June 15, 1999
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Citation

Squires and Carter (1999a, June 15). Proving radio works. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/proving-radio-works